Brand graphics form the underlying structure of how a company presents itself to the world — the palette, typography, layout rules, and visual logic that tie every piece of communication together. At Amerigo Studio, we design comprehensive graphic systems that help organizations speak with clarity and consistency, whether they already have guidelines or are defining a visual identity for the first time. For startups especially, branding often grows quickly and unevenly, with materials created at different times by different people, resulting in a fragmented presence with no clear direction. Our role is to bring order to that fragmentation: to study what exists, understand the values and story the company wants to express, and create a visual language that can support the brand as it scales. When no brand rules exist, we build them from the ground up — colour palettes, typographic hierarchies, iconography, motion principles, presentation structures, and adaptable layout systems that work across all mediums. When guidelines already exist, we refine and expand them, shaping the graphic system for websites, motion graphics, digital platforms, diagrams, pitch decks, and user-facing videos while maintaining fidelity to the brand’s core identity. This process involves close collaboration with founders, product teams, and marketing departments to ensure the visual language is not only aesthetically coherent but technically functional, practical, and scalable. Amerigo Studio manages the entire design pipeline, producing everything from animated titles and diagrams to lower thirds, UI-style visualizations, internal brand libraries, and full graphic packages for long-term use. By establishing a clear and durable visual framework, companies gain a recognizable presence and a system they can rely on for years. At Amerigo Studio, brand graphics are not decoration — they are structure, strategy, and the foundation that makes a brand understood, trusted, and remembered.